Mmbc

Midterm Case Study: pile Man create from raw material Company 1.) Perform a SWOT analysis for MMBC. What is MMBCs competitory advantage and is it sustainable? Strengths: -Grass Roots marketplace- better Beer in Virginia - Best Beer in Indiana-Reputation- full-bodied apprehension market-East Central Region-Americas Championship lager- vane Awareness in region compared to that of tush Deer and Chevrolet-Quality- fault loyalty (rate at 53%)-Small sales force to proselytize brand- Brand equity-Off set forth locations Weaknesses: - product intricacy or variety - declining sales in target market- bare advertisement- female and younger beer drinker segments- Finances- market share. Opportunities: -Expand into different regions grim collard segment- Expand into new market segments in East Region- bare-assed products- Female- First Time Drinkers Threats: -Aging shopping centre- guest segment- Major Domestic producers- pass beer- Second tier national producers - Wine and spirited drinks companies- national excise tax rate, enlarge in national health concern MMBCs combative advantage is the companies unique brand equity. Mountain Man lager beer is distinctive because of its bitter flavor and around higher-than-average alcohol content.

The moderate attach to has made a profit since 1925 until 2005 closely 80 years by having a loyal center stadium customer base and building on its brand equity. It is sustainable as long as they keep or increase their bone marrow customer market without jeopardizing the brand image. The companys competitive advantage is a co mbination of the Brand loyalty, core custome! r market, Brand Image, Grass Roots Marketing which is practically effective in there region than competitors. 2.) What has made MMBC halcyon and distinguished it from the competition? MMBC has been successful and has distinguished itself from the competition in many ways. The reputation for quality beer and brand loyalty the company has gained throughout the years is unrivaled. They have a 53% Brand loyalty rate...If you want to get a full essay, station it on our website: BestEssayCheap.com

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