Bt Group, Sales Process And Environment

BT GROUP, SALES PROCESS AND ENVIRONMENT Introduction For many corporations, the commute from a extremely monopolistic environment to one that is competitory in reputation bathroom be a problematical one. It requires less of a emphasis on the bottom line, and a stronger focus on the customer. It also requires a sales demonstrate that puts sales as a strategic tool in the play alongs overall planning. With sales ferment focusing more on customer relationships than sales quotas (or revenues), companies can do quite well. In this paper, well examine how the sales motion has worked for BT Group plc, a retention fellowship once cognise as British Telecommunication. Well study BTs move from a highly monopolistic caller-up to one that is competitive, and determine how sales process and a focus on customer, has aided this keep company in the difficult UK telecommunications market. Because of competitive pressures, BT has been forced to move from a monopolistic, engineer-centric point of view to a more customer-centric point of view. In this paper, well determine if that customer-centric method has provided positively charged benefits to this company, which is one of the reports oldest corporations.

BT Group Overview BT is one of atomic number 63s leading providers of telecommunication services, with more than 20 billion corporate and residential customers in the United Kingdom (Quader and Quader 2009; 190). The companys main(prenominal) activities take on local, national and international telecommunications services, wideband and mes hing products/services and IT solutions (Qua! der and Quader 2009; 190). The company is also one of the worlds largest providers of communications services, operating in 172 countries (BT Group plc 2009). The main activities include IT services; local, national and international telecommunications services; higher-value broadband and internet products and services (BT Group plc 2009). Because its been around for cheeseparing to a century, the company enjoys strong brand...If you want to get a complete essay, order it on our website: BestEssayCheap.com

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