Current Business Research Paper

Running Head: BUSINESS RESEARCH period commerce adjudicate Project Paper Tioka Coffil-Brooks University of Phoenix March 23, 2009 Current Business Research Project Paper Business seek according to the textbook is defined as an organized, systematic, data-based, critical objective, scientific inquiry or investigation into a specific problem, undertaken with the character of finding answers or solutions to it (Sekaran, 2003, p. 12). In the strain atmosphere, many organizations dish out look for on a daily and roughlytimes annual basis. For example, many organizations function its sales reports from previous years to make sure decisions close to when to raise yield prices and when to mark down product prices. Moreover, some organizations conduct interrogation to study different applications. With engine room on the rise many companys expend explore to reveal if the new technology functions better than the sure-enough(a) t echnology. any(prenominal) companies also use employee surveys as a form of vexation query to determine if employees are happy and if non, which area he or she unhappy is in. In essence, the purpose of telephone line seek depends on what type of explore is being conducted.

However, in well-nigh research studies the reason research is conducted is to 1) find information, 2) discover information, or 3) revise information. In this paper, synopsis of a marketing research article conducted by two college professors will be discussed. The twain reviewed research study article chosen is titled The lasting ness of Customized Promotions in Online and ! Offline Stores written by Jie Zhang and Michel Wedel, both professors at the University of Maryland. Their business research was conducted in order to continue existing research on customized promotions in order to determine whether or not customized promotions are beneficial to online and offline stores. Wedel and Zhangs research focused on the profit of three levels: 1) mass market, 2)...If you want to get a full essay, order it on our website: BestEssayCheap.com

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