Sunday, October 13, 2013

Nirdosh Case Analysis

NIRDOSH: A HERBAL SMOKING DEVICE MARKETING 1 [pic] Submitted By: congregation 3 Date of Submission: thirteenth August Executive Summary Nirdosh is a unique(p) convergence intentional by Maans products (India) which associates smoking to Ayurvedic herbal ingredients. The product was developed in 1982 and the requirement is to come up with a commercializeing plan for the product. The study objectives involve: 1)Creating awareness approximately the USP of the product which has medicinal value 2)Identifying tar pay segments 3)Identify the distribution centers for food market penetration 4)Market expansion The coming taken to meet the objectives was to create market grids to identify potential market segments and distribution channel, an alysis of merchandise mixes which gives us an fancy about the possibilities in securing market cover for the product and the organizational capability in catering to the market strategy and to gravel at a plan for earth of steady market network.
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Potential Market Grid for Nirdosh Bicets The by-line market grids put one over been designed to carry out make better part and targeting of the product: 1) Market Segmentation based on theatrical role | |Local |Pan-India |International ! | |Quit Smoking | | | | |Smoking prognosticate of intersection | | | | |Smoking Product with Medicinal Benefits | | |...If you want to get a full essay, order it on our website: BestEssayCheap.com

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