Management Of Technological Organizations- Data Needs Analysis

AbstractConvergence has allowed using antiquated media in new slipway and strike substance ab user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufu panda bear .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfu giant panda WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing unneurotic antithetic media to a integrity platform thus providing much functionality and serve to the consumers (Convergenc e , 2004Interactivity is the degree to which users fecal matter make choices within an surround (Web3D Part5 : Glossary , 2006 . Interactivity has continuously existed to a degree in mavin form or an separate(prenominal) save with the net income and add-on in media users save more choice and flexibility and they bottom of the inning to a fault modify nitty-gritty to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally word-paintings fall in been advertised through billboards , pamphlets posters , advertisements on radio , television and in newss and also nearsighted thrustings at cinemas prior to the start of another exposure . These advertizement methods have been costly , as other than the production cost they also involve high transmit costs . These methods also provided little or no interactivity for the consumers . Populari ty of the earnings , and remarkably lesser ! production and broadcasting costs have resulted in cyberspace advertising becoming necessary for sparing survival in the competitive world of movie scattering . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with Internet advertising continuing with figure digit growthKungfupanda .

com is an example of a website which has converged , brought to collarher , images , text , auditory sensation and video from the traditional mediums of movie advertisement to a single platform , the Internet , providing consumers with enhanced levels of functionality , services and interactivityOn visiting the KungfuPanda web site the user is presented with an introductory screen which states the release examine of the movie in US and also has a affair to the worldwide movie release dates . If the user is interested in viewing the webpage in another lyric , there is a choice of 8 different languages . The user can barely select the plain s flag and a new KungfuPanda window opens in that language . With traditional medium the movie dispersal company would be required to produce advertising existent separately for distributively of the 8 languages which would be costly . With the Internet it is relatively well-fixed to translate a webpage in different languagesIf the user is barely interested in viewing the trailer for the movie they can click on the link , however , for a user who is interested in finding more about the movie he /she can click on the `Enter the pose link . In this way KungfuPanda website has provided interactivity and give its customers flexibility...

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